Another method is to be frank about the nature of the propaganda, letting your audience know what you are doing as you do it to them. This impacts an audience at a conscious level where they must actively consider the pros and cons of the issues. The propaganda comes from controlling the givens on the issues being discussed, while the audience focuses on which side of the issues they believe in.

A filmic example of this technique can be seen in JFK. By choosing a controversial topic (assassinating President Kennedy) and making an excessively specific argument about what parties were involved in the conspiracy to carry out and cover-up the assassination, Oliver Stone was able to focus his audience's attention on how "they" got away with it. The issue of who "they" were was suspiciously controversial as the resulting media brouhaha over the film showed. Who "they" were, however, is not the propaganda. The propaganda came in the form of the story's given which is that Lee Harvey Oswald had help. By the end of the story, audiences were arguing over which of the parties in the story were or were not participants in the conspiracy, accepting the possibility that people other than Oswald may have been involved.