Storyencoding simply creates scenarios and events that illustrate the Storyform's dramatic story points. In the Storyencoding stage, no illustration is more important than another. The nature of the illustration provides the emphasis. For example, a Goal of Obtaining might be encoded as the attempt to win a fifty-dollar prize or the effort to win the presidency of a country.

Further emphasis occurs in the third phase of communication, Storyweaving, when an author places the illustrated story points into the work, favoring some with extended coverage while de-emphasizing others with mere lip service. Portions of a Storyform structure more central to an author's personal interests rise to the surface of the work. Those story points of less interest sink to the bottom to form a complete but minimalist foundation for the story's argument.

In short, it is fine to stand back and admire one's handiwork, criticize it, and see if all its parts are working together. The audience point of view, however, is not a good perspective from which to fashion a work.

In keeping with this philosophy, this book began by outlining The Elements Of Structure. Now it is time to shift mental gears and outline the process of communication itself as expressed in The Art Of Storytelling.